Unbutton Your Beast
A fun campaign for Levi's, "Unbutton Your Beast" featured stop-motion animation created by the geniuses at Laika. Users could choose a beast, call a toll-free number and record a message, and send their friends or enemies a video where the beast lip-synced the recorded message.
The campaign was featured on The Tonight Show with Jay Leno, and the Drudge Report clutched their pearls, because funny.
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“Keep it in your pants, marketing team.”
Jay Leno
“Let me tell you something, if you’ve got a crab claw coming out of your jeans, you might want to unleash some penicillin”
