Human Twitter

If you couldn't make ESPN's X Games, Human Twitter let you participate through the Intertubes -- selected tweets tagged #humantwitter were spelled out by 160* extras in the stands at Staples Center.

We built software that allowed us to not only detect tagged tweets, but put them through an approvals and quality assurance process, all of which happened on-site during the event. We designed  handheld character books large enough to be seen on live television, and we collectively executed an awesomely fun event.

(*160 instead of 140 because ... line breaks!)