Google Shopping

Partnered with Addition to to reimagine ad creation for Google Shopping’s holiday campaign. Using AI models Gemini and Imagen, the system generated hyper-local ads for hundreds of LinkNYC kiosks across New York City. Each ad was tailored to its exact location—think clever headlines, trending products, and insights pulled straight from the neighborhood vibe.

Data from Google Maps, search trends, and custom inputs powered the system, while human review ensured everything stayed on-brand. The result? A creative engine that turned AI-driven ideas into hundreds of unique, neighborhood-specific ads—proof that AI and human creativity can work beautifully together.

For more detail: https://addition.substack.com/p/scaling-creative-with-ai