The Rise of the Creative Technologist

Panel @ AICP

As art director and copywriter teams shift towards creatives paired with technologists, it's become vital that technologists are able to creatively contribute during the concepting process. This has led to the emergence of the Creative Technologist. Hear from two leading creative technologists, sharing their insights into their role, when they get involved and how a creative technologist can make a difference in an advertising campaign. You'll hear from technologists with both ad agency and production company experience as we talk about whether there are differences in their roles.