AlleyWatch: Bustle Digital Group Acquires Flavorpill to Expand its Events Business

By Reza Chowdhury
August 2018

Bustle-Digital-Group-Flavor-Pill.001-e1534614385835.jpg

Flavorpill, the social events and experiential platform has been acquired by Bustle Digital Group. The terms of the transaction were not disclosed. Bustle Media Group operates several sites catered towards the interests of the modern women.   “This acquisition was made with an eye towards our 2019 growth — in both user engagement and revenue. We expect to see a substantial increase in paid attendees for our experiential programs to come through Flavorpill,” remarked Bryan Goldberg, founder and CEO of the Bustle Digital group.

This marks the third acquisition for Bustle and Goldberg, who founded Bleacher Report and later sold it to Turner Broadcasting Systems for $175M in 2012. The startup founded in 2013 previously acquired Elite Daily and the Zoe Report. Its combined audience reaches over 80M per month according to the company. Bustle Digital Group earned $46.3M in revenue in 2017 according to the recent Inc 5000 Fastest Growing Companies and has raised $50.5M in funding from investors that include 500 Startups, General Catalyst, GV, GGV Capital, Social Capital, Rothenberg Ventures, Time Warner Investments, and Saban Capital Group. Flavorpill was founded by Husani Oakley, Mark Mangan, and Sascha Lewis in 2000. Lewis will remain at the company and continue to oversee Flavorpill Media.

This acquisition was made with an eye towards our 2019 growth — in both user engagement and revenue. We expect to see a substantial increase in paid attendees for our experiential programs to come through Flavorpill – Bryan Goldberg

Husani Oakley